Jeff's Story

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Jeff's photo

Jeff Golfman

Founder & President of Send 123 Inc.

Jeff Golfman is the Founder & President of Send 123 Inc., an AI-powered smart procurement platform for businesses. With several decades of experience at the intersection of global sourcing, manufacturing and logistics, Jeff builds businesses that solve complex systemic problems through innovation and transparency.

At Send 123, Jeff leads the growth of the proprietary AI-procurement technology. The Send 123 Smart Tech platform provides B2B customers with financial savings, cost controls, automated reports and insights across millions of products, ranging from medical and manufacturing supplies to construction, office and electronics. By managing everything from global logistics to tariff optimization, Send 123 offers a seamless, end-to-end solution for all business supply needs.
See: Send123.com

Prior to Send 123, Jeff founded Raw Office, a global sourcing company that became a critical lifeline during the COVID-19 pandemic. When supply chains fractured, Raw Office was there to protect first responders by building rapid inventory management solutions.
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Under Jeff’s leadership, the team distributed worldwide $43.6 Million of essential supplies including;

  • 126 Million+ face masks.
  • 39 Million+ nitrile gloves.
  • 768,000+ rapid test kits.
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Sustainability Roots
Jeff’s career began in 1990 when he launched Winnipeg’s first "Blue Box" curbside recycling program. This early passion for the planet evolved into Prairie Paper Inc., where Jeff co-founded the research and sale of "tree-free" paper. Their flagship product, Step Forward Paper™ (made from 80% wheat straw), reached mass distribution through Staples and Office Max across North America.
Green Kids Inc.
In 1991, Jeff founded this environmental education touring theatre charity for Children, which has inspired over 1.5 million students in over one thousand schools, since 1991. He served as the volunteer President of Green Kids for 35 years. See: www.greenkids.com.
The Cool Vegetarian
Jeff is an active video blogger and wrote the book The Cool Vegetarian, which includes a foreword by Actor Woody Harrelson. Jeff ‘s blog The Cool Vegetarian is the winner of the Diet Spotlight award and provides free inspiration and lifestyle tools on how to live in a healthier more sustainable way. With over 300 videos of experts, doctors and his own rants, The Cool Vegetarian site has become a popular destination for vegetarians and vegans in 160+ countries with over 29,000 subscribers and 4.5 million video views: (https://www.youtube.com/user/TheCoolVegetarian)
Education & Accolades

An Honors graduate of the Ivey School of Business, Jeff’s work has been featured in Time, Fortune, Forbes, Entrepreneur, and The Globe & Mail. His commitment to innovation has earned him numerous prestigious awards, including:

  • The 3M Environmental Innovation Award
  • FBDB Entrepreneur of the Year
  • The Globe Award for Environmental Excellence
  • The Brightlane Entrepreneur Award
"I have successfully started and exited several startups—and spectacularly failed at others. Every venture has been a masterclass in resilience and the power of sustainable thinking."
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Software

Send 123 Smart Tech procurement software gives recommendations, automated reports and cost-saving insights. We give you control, visibility & savings, with smart decision-making.

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Supply

Send 123 Smart tech ready-to-go catalog of products you can order instantly. We provide easy access, price savings, and next day delivery so your business gets what it needs.

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Source

Send 123 Smart Tech search goes hunting for your product needs world wide. We manage fulfillment & Quality Control across suppliers so you can source everything in one place.

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